WHY GENEROUS DONATIONS ARE GIVEN TO CHARITIES
There are seven well-established reasons why people donate to charitable organizations. In the following order, they are:
Giving makes us happy because, according to a number of scientific studies, it causes the brain to produce more of the “feel-good” neurotransmitter known as dopamine.
Donors gain a sense of agency when they witness the good that their contributions, as the charity has promised, bring about.
They are motivated to support a cause because of a personal or emotional connection to it.
Donors are able to put their faith in the charity or nonprofit organization. They are able to observe that the task is completed, that a change has been made, and that it has taken place.
They have a strong desire to contribute to a cause that is more significant than themselves. Donors get the sense that they are contributing to the betterment of a larger community and making a difference, regardless of whether they give to causes related to animal welfare, medical research, or foundations for the arts, culture, and the humanities.
They are now paying attention to charitable organizations.
It’s possible that they’ve come across advertisements for fundraising activities in the local community, used the fundraising tools on Facebook, or learned about the charity through posts on social media. They are made aware of the charitable organization, and as a result, they donate.
Tax purposes. Donating money just to receive a tax reduction is not limited to businesses and households of significant wealth. Those who make less than $50,000 per year are eligible for approximately one-third of the tax deductions that are available for charitable gifts.
